Ingredient Glossary

Charcoal Filtered Deionized Water is water that has undergone two purification processes:

• Charcoal Filtration: Removes impurities like chlorine, organic compounds, and odors using activated carbon.
• Deionization: Removes mineral ions such as calcium, magnesium, sodium, and sulfates, leaving water free of impurities.

Charcoal filtered deionized water is considered EPA-approved for non-drinking applications and is environmentally responsible. Charcoal filtered deionized water ensures the highest quality for applications where purity matters, making it an excellent choice for health-conscious consumers and high-performance needs.

Source: Rustic Strength

Cocamidopropyl betaine is a synthetic surfactant made from fatty acids from coconut oil. It’s added to products to help with lathering, hydration, and thickening. The Environmental Working Group has rated this ingredient a 1-5, depending upon its use.

Source: WebMD and EWG

Cocamidopropyl Hydroxysultaine is a surfactant made from coconut oil. It is included in products to thicken the consistency and help with creating foam/lather. It can also condition and help reduce static. It is included in the EPA’s Safer Choice list and is rated a 1 by the Environmental Working Group.

Source: Rustic Strength